Industry Insight

What Editors Want

Editors face skyrocketing demand for good stories to fill the Web’s infinite space, at the same time that budget cuts have reduced writing and editing staffs. Therefore, for professional services publicists, it’s never been easier to find a home for your stories.  If, that is, you do it right. The Bloom Group’s David Rosenbaum has been a writer and editor at dailies, weeklies, and monthlies for more than 30 years, most recently as the editor of CIO Magazine.  Read David’s advice, based on his experience, on how to pitch ideas and build trusting relationships that lead to successful story placement.

Bloom Group News 

Bloom Group Helps Clients Secure Harvard Business Review Article on Business Productivity

We congratulate Ric Merrifield, Jack Calhoun and Dennis Stevens on their June Harvard Business Review article, “The Next Revolution in Productivity.”

The Bloom Group helped the authors craft the article proposal, capture a case study, and ghostwrite the manuscript. It is the ninth Harvard Business Review article in which The Bloom Group has played a role since 2002.

Sales and Marketing Collaboration a Hot Topic Among Professional Services Firms

The Bloom Group’s most recent research study, which focused on how sales and marketing can and must work together better to stimulate demand, has attracted the attention of the media and the blogosphere.  The study was featured in numerous outlets, including Management Consulting News, Practical Accountant, Guerilla Consulting, PM Forum (members only), Law Firm Inc.,  (subscription only), Sales and Service Excellence (subscription only) and CofeBuz—The Marketing and Business Blog.  Read The Bloom Group’s white paper on the topic here.

More Frequent Thought Leadership Insights from The Bloom Group

Starting with this issue, Thoughts on Thought Leadership will move from quarterly to monthly.  That means more frequent insights from The Bloom Group on critical services marketing issues. 

If you’re not a subscriber, you can sign up here.  And please feel free to forward the newsletter to colleagues who may benefit.  As always, you can give us your feedback on the newsletter by emailing info@bloomgroup.com.  

The Bloom Group

The Bloom Group helps professional services firms determine their marketing strategy, attain thought leadership and grow their business through effective thought leadership marketing and campaign execution. For more information, e-mail us with your inquiry at info@bloomgroup.com or visit us on the Web at www.bloomgroup.com.