Our Team
Susan Buddenbaum, Partner
317.253.2076
Susan Buddenbaum, a partner with The Bloom Group, is a senior marketing professional who combines broad functional marketing expertise with substantial operations and general management skills. She has more than 15 years of experience in the sales, marketing and delivery of business process and technology consulting services.
Most recently, Susan was the head of marketing for North America for Capgemini (formerly Ernst & Young Consulting). In this capacity she was responsible for overall marketing strategy and brand management, as well as the functional areas of advertising, public relations, events, direct marketing, partner co-marketing, sales support, and Web services. She has extensive experience in creating and implementing demand-generation campaigns, developing comprehensive programs to promote executive expertise, developing loyalty programs to further relationships with key customers, and creating lead-generation methods for new-market entry.
Prior to joining Capgemini, Susan was a marketer and consultant at Computer Sciences Corporation, where she provided consulting services to major consumer products and retail clients to improve their supply chain operations and demand/supply management. Her projects ranged from strategic logistics planning to identifying and implementing operational improvements and implementing supply chain technologies. While at CSC, Susan represented the company’s points of view to influential trade associations, media, analysts and executive forums, and she led numerous industry research projects for sales, marketing and public relations purposes.
Susan holds an MBA in logistics from The University of Tennessee and a bachelor of science in quantitative business analysis from Indiana University.