Bob Buday

Phone: (508) 497 3411

Email: bbuday@bloomgroup.com

Bob Buday co-founded The Bloom Group in 1998.  Since then, he has worked with numerous professional services firms on thought leadership content development, marketing strategy and marketing programs.  He has helped his clients publish six Harvard Business Review articles since 2002, and has published two of his own HBR articles, "A Consultant's Comeuppance"  (February 2003) and "Marketing Breakthrough Products" (with Tom Waite and Allan Cohen, in 1999).  

Prior to The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. From the development and marketing of reengineering, Index’s revenues grew from $30 million to $250 million in less than a decade.  He launched and directed the firm’s popular Insights Quarterly management publication, its annual study of information systems management issues, and its 1994 study of reengineering initiatives, called by The Economist the most extensive study of reengineering. He also played a key role in promoting three best-selling books, including the mega-bestseller "Reengineering the Corporation" (by Michael Hammer and James Champy).

From 1979 to 1987, before entering the field of what is now called thought leadership marketing, Bob was a business journalist.  He wrote about the competitive use of information technology as a senior editor at InformationWeek magazine from 1985 to 1987.   Before InformationWeek, he was a business writer at The Orange County (Calif.) Register, where he wrote news and feature stories on companies in a range of industries, including real estate, consumer products, health care, IT and retailing.

He has a B.A. in communications studies from Penn State University and did graduate work in an MBA program at California State University, Fullerton.