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Bloom Group publishes a periodic e-mail newsletter, Thoughts on Thought Leadership, which contains valuable information on how professional services firms can stimulate greater demand for their products or services.
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Thoughts on Thought Leadership
Thoughts on Thought Leadership is geared toward practice leaders, marketing professionals, and researchers in professional services firms. Published quarterly, it explores ways that organizations can generate greater awareness of and demand for their services through the effective development and marketing of compelling thought leadership.