Our Services
Anyone responsible for selling or marketing intangible
services knows the
challenge of demonstrating the value of something that one can neither
see nor
touch. Without the luxury of having a physical specimen that prospects
can put
to the test, a professional services firm must rely on other avenues to
get its
message across.
That’s where The Bloom Group can help. Through our
years of work as
senior marketing professionals at global professional services firms,
we have
forged and honed an approach to professional services marketing that
begins with
a simple premise: A firm's unique and compelling ideas, powerfully
developed
and effectively communicated to the appropriate audiences, provide
prospective
clients with tangible evidence that the firm can resolve
clients’ most
pressing issues.
The Bloom Group helps professional services firms address this significant challenge with our five principal services:
- Thought Leadership
- Marketing Strategy
- Campaign Execution
- Online Marketing
Codifying the expertise and best client work of the firm, and/or helping develop new expertise and services.
Creating an integrated marketing and sales plan that generates revenues.
Executing the marketing strategy through multiple educational marketing channels, including PR, publications, conferences, events, books, and studies.
Creating websites and online marketing programs that significantly increase awareness and business leads.