Professional Services Marketing Insights

Professional services marketing has long revolved around ‘thought leadership’, even before the term was coined in the 1990s. Perhaps the first commercial thought leadership publication was McKinsey Quarterly, founded in 1964. Today, it has 10,500 pages online, plus email, Facebook and print editions.

Most professional services marketing has since embraced thought leadership as a strategy. The average number of articles, insights and research papers on the websites of the top 20 consulting firms is nearly 600.

But to be effective, this material has to be good. To get clients to respond to their marketing campaigns, professional services firms must demonstrate deep and novel insights on business issues. Such insights capture client attention by making high-stakes, confusing issues coherent. And they lower the risk of choosing the wrong advisor.

We periodically publish our own white papers and thought pieces. These documents are designed to give executives concerned with Professional Services Marketing ideas for how they can substantially improve the effectiveness of their efforts.

You can access articles, interviews,research reports, presentations and white papers relating to the four main aspects of Professional Services Marketing that we serve from the menu on the left, or below:

• Marketing Strategy
• Thought Leadership Development
• Thought Leadership Marketing
• Online Marketing