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White Paper Writing

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One of the things we do to help clients take their intellectual capital to market is white paper writing - professional production of written points of view that are typically self-published, and serve as source material for articles in third-party journals.

Below is a selection of recent papers.

In 2008, we worked with Backchannelmedia Inc., a Boston-based technology firm that has developed a system enabling TV viewers to “bookmark” their TV-viewing interests in the online world, to create a white paper. 

The report described the state of the TV market and how the firm’s technology could help broadcasters, cable operators and others attract and maintain subscribers using Backchannelmedia’s new service.
Cognizant In 2007 we helped Cognizant Technology Solutions, a $3 billion consulting and IT services firm, create a point of view on services oriented architecture (SOA), “What Business Executives Must Know About SOA.”

The article helped the firm explain a highly complex IT topic to senior business executives: the benefits of designing software that can be delivered centrally through the Web rather than through departmental, desktop, laptop and other computers.  
For The Parthenon Group, a Boston-based strategy consulting firm, we helped two partners publish an article on how to structure a company’s sales force, “How Right-Sized Sales Forces Seize Market Share.”

The article explained the importance of divvying up sales territories carefully, and the difficulty of doing so.
Strategic Commitment

Quantum Performance Inc. (www.quantumperformanceinc.com) is a consulting and executive coaching firm that helps senior management generate commitment to their strategies.

Working with Quantum founders Gershon Mader and Josh Leibner, we helped the firm created a point of view on the topic, which they refer to as gaining “Strategic Commitment.”  The point of view, which can be downloaded here, has helped the company grow its business and accelerate its sales process.

The content from the POV was also used as the basis for four articles published in HR Executive, Workforce Management (two articles) and a leading real estate industry publication (Leader magazine). 

You can access the white paper  here.

 

 

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