White Paper Survey

Welcome to the white paper survey. We will email updated results to participants at the end of every month.

1. How important are white papers in your marketing mix?:

2. How many white papers will your firm produce this year?:

3. What’s the average number of days it takes for your firm to develop the content for a white paper and make final edits?:

4. What’s the average number of revisions your firm makes to a white paper before you complete it?:

5. How many prospect inquiries do you generate on average from a white paper?:

6. How satisfied are you with your white papers as lead generators?:

7. How much of the total time to produce the content of your white papers (not the graphics, layout, etc.) do you estimate to be taken by the following activities? (please have them total 100%)

7d. Conducting literature/Web searches to gather important data to include in the white paper:

7e. Conducting interviews with clients or other companies that will be cited as “best practice” examples in the white paper:

7c. Writing and revising drafts of the white paper:

7f. Working with internal subject experts to develop the point of view (e.g., meetings to create and develop key frameworks, discuss research data, etc.):

7a. Interviewing internal subject experts on the topic to get their content input:

7b. Creating and revising outlines of the white paper:

Other: please specify.:

9. What is the most effective way you have found for developing the content of a white paper?:

10. What is the most effective way you have found for marketing the content of a white paper?:

11. What are the biggest challenges to developing strong white paper content?:

12. What are the biggest challenges to generating strong market interest in the content of your white papers?:

Your email address:

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White Paper Survey

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