Skip to Content
Home » Forums » Reengineering the White Paper

What are the best ways to market and distribute white papers?

Submitted by Bob Buday on Mon, 12/14/2009 - 14:13
Printer-friendly versionSend to friend

Focus less on distributing your white paper directly to prospects and more on getting online "influencers" (bloggers, online publications, tweeters, etc.) to recommend and provide links to your paper.  If the most influential bloggers, tweeters and other in your market like your white paper, they'll likely to generate a lot of traffic to your website.

‹ How do you develop strong content? Are white papers dead as a business marketing tool? ›

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

  • Links to specified hosts will have a rel="nofollow" added to them.

More information about formatting options

Mollom CAPTCHA (play audio CAPTCHA)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.