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Reengineering the White Paper

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We have created this Web page to shed light on the state of white paper marketing, a business marketing tool that appears more popular than ever.  We want marketers that produce them and business people who read them to:

  • Comment on the articles below
  • Take the surveys, which will shed light on why some white papers are far more effective than others
  • Participate in the discussion groups on various facets of white papers (see the “Forum” section)

We hope to raise the current discussion on this important marketing tool and value your contribution.

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White Paper Article Headers

Reengineering the White Paper - Pt 2

This is the second of a three-part series on white papers in which we explore to how to take them to market and generate leads.

Reengineering the White Paper - Pt 1

Why the first step in creating powerful white papers is one that is typically overlooked; creating a compelling point of view.