The Bloom Group authored two of the most popular articles in Consulting Magazine over the last three years – one on thought leadership, the other on online marketing. Based on two groundbreaking Bloom Group studies, the articles were among the five most emailed and downloaded articles on the magazine’s website for nearly two years. Published in 2006, the articles are more relevant than ever:
“It’s the Thought That Counts” – Why consulting firms need thought leadership marketing more than ever and how to launch programs that generate leads.
“Out of Site” – How to design websites that demonstrate a professional services firm’s unique expertise and prompt prospects to call.