Online Marketing

Executives are increasingly making the Web their first place to find professional services firms. And professional services firms are responding — spending an an ever-increasing proportion of their budgets on their websites and other online marketing. Does your website invite or repel prospective clients? Are you engaging in online social media in a way that's relevant to your clients?

The Bloom Group helps consulting, law, IT service, accounting, training and other professional services firms to create websites and online marketing programs that significantly increase awareness and business leads. We do so by:

• Creating a unique information architecture that’s critical to effectively marketing professional services. We organize your website information from your “client-in” rather than from your “firm-out.” That is, we help your website visitors rapidly understand whether your firm possesses the expertise they are looking for. Then we design your website to show them that your expertise is superior.
• Bringing world-class graphic design and website technology development skills to the job.   Our design and development partners understand the nuances of professional services firms and the image they need to create — authority, intelligence, trust, and high-touch, among others. 
• Providing excellent copywriting skills. Our writers know how to write copy for the web and possess the content knowledge necessary for conveying the expertise of professional services firms in a clear and compelling way to sophisticated executive audiences.
• Creating and managing email newsletters, email campaigns and other online marketing programs that keep you in front of your target market and put you on their short list at the moment they reach out for professional services help.