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10 Ways to Power up Your Thought Leadership Marketing In 2011

A lot has happened in the world of thought leadership marketing this year. In particular, the increasing use of search and social media by the executive suite continues to raise the bar for the quality and quantity of material a B2B firm must produce. It is also changing the channels by which it can best distribute it. This article summarizes the top ten things we think a firm should do in 2011 to meet the challenges.

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Accelerating Time to Leads with Topic Microsites

This is last part of our series on white paper marketing, a key piece of the thought leadership marketing mix. In this installment, we show how to develop and market the content of a white paper concurrently rather than sequentially, building an audience from Day 1 and long after the article is published. The secret: creating a topic microsite on Day 1 that becomes the go-to place to learn about your point of view.

 

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