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Congratulations!
11/17/2009

A hearty congratulations to The Parthenon Group's Greg Pappas, Isabella Allen and Anneli Schalock on the publication of their article in The Journal of Private Equity.

Running in the journal's fall issue, the article ("Why PE Firms are Restructuring, and Not Just Their Portfolio Companies") was based on a Parthenon study on the organizational structures of about 70 middle-market PE firms.

Parthenon is a strategy consulting firm based in Boston with a leading PE advisory practice. The Bloom Group helped Parthenon in the writing, editing and placement of the article, which can be found here.

Generating Revenue with Thought Leadership
07/04/2009

Growing RevenuesBy Tim Parker and Robert Buday

We are pleased to announce the publication of a free eBook which covers the foundations of how and why to drive more business with thought leadership marketing. It explains why ever more customers are attracted to thought leadership and illustrates it with new success stories. It also explains why it's critical to have a powerful point of view on a topic and how to develop one.

During many years helping clients develop thought leadership we have published our research and opinions in many formats. We decided this time to publish an eBook  because it’s portable, not too long, readily illustrated, easily links to other sources on the web and is instantly available by download to anyone who wants one.

Please click on the image to download the eBook. We hope you find it informative and useful.

Our Two Consulting Magazine Articles Live On
04/28/2009

The Bloom Group authored two of the most popular articles in Consulting Magazine over the last three years – one on thought leadership, the other on online marketing.  Based on two groundbreaking Bloom Group studies, the articles were among the five most emailed and downloaded articles on the magazine’s website for nearly two years.  Published in 2006, the articles are more relevant than ever:

“It’s the Thought That Counts” – Why consulting firms need thought leadership marketing more than ever and how to launch programs that generate leads.

“Out of Site” – How to design websites that demonstrate a professional services firm’s unique expertise and prompt prospects to call.

Bloom Group Launches New Website
04/03/2009

This week we re-launched our website with a greater emphasis on highlighting our content for professional services marketers.

From a design standpoint, we have adopted a cleaner look to minimize distraction from the content, and to make it easier to find what you are looking for.

From a technical standpoint, we have switched to a content management system. This will help us renew and maintain content, and in time, allow us accept and manage others' contributions.

More Thoughts on Thought Leadership
02/23/2009

Thought Leadership Marketing

On February 23, Paul Dunay of AboutFaceDigital interviewed Bloom Group's Bob Buday on how to improve thought leadership marketing. This was the second interview in this series and Paul has posted the podcast here.

Legal Marketing Reader Features Bloom Group Work
02/09/2009

Integrated Sales and MarketingLegal Marketing Reader today features an extract of our work on Aligning Marketing and Business Development. They describe it as an excellent argument, based on real research, on the why and how of getting marketing and sales effort to work in concert for maximum benefit.This article is itself an extract of our recent book, Thoughts on Thought Leadership.

How to Develop Thought Leaders
12/05/2008

Paul Dunay of AboutFaceDigital interviewed Bob Buday of the Bloom Group about how to develop truly differentiated and provocative thought leadership. Paul also wanted toknow whether thought leadership actually drives business and creates sales or is just content for content sake.

Bloom Group Moderates Session at CMO Event for Law Firms
09/08/2008

CMO Logo

On Tuesday, September 16, the Bloom Group’s Tim Parker will moderate "Strategies for working successfully with the marketing and business client development teams"—a day-one session of the Chief Marketing Officers’ Forum, presented in New York City by The American Lawyer. Complementing our most recent research and white paper on the challenge of integrating marketing and business development, law firm CMO panelists will discuss how to overcome the divide and to create market awareness, get meetings with prospects, maintain relationships with past clients and convert proposals into business.

Bloom Group Publishes Book on Attaining Thought Leadership
08/07/2008

Thought Leadership Marketing

We are delighted to announce the new book we have published on the topic of thought leadership marketing. The book is a compendium of articles The Bloom Group has written since 1998 as consultants and marketers for professional services firms.

Thoughts on Thought Leadership—Insights on Creating Demand for Professional Services discusses our approaches to helping professional services firms attain thought leadership. We illustrate our articles with case study examples from thought leadership marketing we have done for clients, and our extensive research.

Does Web 2.0 Compute for Professional Firms? Bloom Group to Discuss New Study Results
07/23/2008

PM Forum LogoMore than two years after our first research on the topic, we have been conducting a new study this summer on how professional services firms use Websites and other online activities to boost market awareness and leads. Bloom Group Principal Tim Parker will review the initial results next week in Boston at a meeting of professional services marketers, the PM Forum.