News

Management Consultant International, a monthly newsletter that tracks the global consulting industry, published an extensive article in its November 2010 issue about our recent study on how consulting firms are using social media in thought leadership marketing.

A 3½-page article, by MCI Editor Paul Gronwall, reported on the study results and interviewed Bloom Group President Robert Buday about the findings.  The newsletter is published by Kennedy Consulting Research & Advisory and is available to subscribers only.  (Kennedy also publishes the newsletter Consultant News.) To get subscription information, go here.

The study, “Thought Leadership Rewired:  How Consulting Firms are Using Social Media to Market Their Ideas,” was conducted by Bloom Group, BlissPR and the Association of Management Consulting Firms (AMCF) in the spring of 2010. To read our research report on the Bloom Group website, click here.

Consulting magazine, one of the most authoritative publications covering the consulting industry, published its third Bloom Group article.  “Creating Killer White Papers,” published in Consulting's March/April 2010 print and online editions (read it here), discussed how consulting firms can markedly improve their articles and make them better lead-generators.

The Bloom Group and its marketing affiliates BlissPR, Authentic Identity and Harding & Company have launched a new service to help professional firms generate strong leads for their business within three to four months. 

Called LeaP (for Lead Acceleration for Professional Firms), the offering is targeted at helping consulting, IT services and other firms to clearly articulate their specialty, value and differentiation; capture and publish thought leadership on one of their service offerings; and market their expertise through social media and other online technologies.

For more information on LeaP, click here, and/or contact Bob Buday at bbuday@bloomgroup.com.

A hearty congratulations to The Parthenon Group's Greg Pappas, Isabella Allen and Anneli Schalock on the publication of their article in The Journal of Private Equity.

Running in the journal's fall issue, the article ("Why PE Firms are Restructuring, and Not Just Their Portfolio Companies") was based on a Parthenon study on the organizational structures of about 70 middle-market PE firms.

Parthenon is a strategy consulting firm based in Boston with a leading PE advisory practice. The Bloom Group helped Parthenon in the writing, editing and placement of the article, which can be found here.

The Bloom Group authored two of the most popular articles in Consulting Magazine over the last three years – one on thought leadership, the other on online marketing.  Based on two groundbreaking Bloom Group studies, the articles were among the five most emailed and downloaded articles on the magazine’s website for nearly two years.  Published in 2006, the articles are more relevant than ever:

“It’s the Thought That Counts” – Why consulting firms need thought leadership marketing more than ever and how to launch programs that generate leads.

“Out of Site” – How to design websites that demonstrate a professional services firm’s unique expertise and prompt prospects to call.

Legal Marketing Reader today features an extract of our work on Aligning Marketing and Business Development. They describe it as an excellent argument, based on real research, on the why and how of getting marketing and sales effort to work in concert for maximum benefit.This article is itself an extract of our recent book, Thoughts on Thought Leadership.

On Tuesday, September 16, the Bloom Group’s Tim Parker moderated "Strategies for working successfully with the marketing and business client development teams"—a day-one session of the Chief Marketing Officers’ Forum, presented in New York City by The American Lawyer. Complementing our most recent research and white paper on the challenge of integrating marketing and business development, law firm CMO panelists discussed how to overcome the divide and to create market awareness, get meetings with prospects, maintain relationships with past clients and convert proposals into business.

More than two years after our first research on the topic, we have conducted a new study on how professional services firms use websites and other online channels to boost market awareness and leads. Bloom Group Principal Tim Parker reviewed the initial results  in Boston at a meeting of professional services marketers, the PM Forum.

You can download the presentation here and you can find out more about the first study here.

The Bloom Group’s most recent research study, which focused on how sales and marketing can and must work together better to stimulate demand, has attracted the attention of the media and the blogosphere.

The study was featured in numerous outlets, including Management Consulting News, Practical Accountant, Guerilla Consulting, PM Forum (members only), Law Firm Inc.,  (subscription only), Sales and Service Excellence (subscription only) and CofeBuz—The Marketing and Business Blog.  Read The Bloom Group’s white paper on the topic here.

Thought leadership is high on the thoughts of consultants. For the
last 10 months, The Bloom Group's article "It's the Thought That
Counts" has been among the four most emailed and most popular articles
in Consulting Magazine's online edition.