HBR Publishes Bloom Group Article
Bloom Group President Robert Buday wrote this fictional case study (published in the February 2003 edition of HBR) on a consulting firm whose largest client, a major bank, has put the account at risk.
The bank’s new CEO, asks the consulting firm to present their case as to why they should remain at the bank.
The case study and follow-on discussion discuss what the fictional consulting firm (Flynn Fuller Consulting) should say in the meeting to retain its client.
You can purchase the article from the HBR website here.
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