Does Web 2.0 Compute for Professional Firms? Bloom Group to Discuss New Study Results
More than two years after our first research on the topic, we have been conducting a new study this summer on how professional services firms use Websites and other online activities to boost market awareness and leads. Bloom Group Principal Tim Parker will review the initial results next week in Boston at a meeting of professional services marketers, the PM Forum.
At the July 31 morning event, Tim will discuss our latest evaluation of the Websites of the 80 largest professional services firms (consulting, IT service, law and accounting). He will also review innovative Web 2.0 initiatives at Deloitte, Oracle, Wilmer Hale, Accenture and other professional firms. We will issue the final report this fall.
Non-PM Forum members can attend the event for $50. (For PM Forum members, the event is free.) For more information, go the PM Forum website or download the registration form here.
You can find out more about our first study here.
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