Create the Go-To Website for Your Area of Expertise

A topic microsite is a website or a section of one that features a company’s expertise on a particular issue. We expect that in B2B marketing, white papers and similar forms are going to be replaced by topic microsites. It won’t happen overnight, but there are so many advantages, both to the reader and to the authors, that it will happen eventually.

It is a much more effective way to disseminate a message or a point of view on a complex matter than a white paper or one-off article. That’s because there are many components that you can include to create engagement and participation, and to generate return traffic, that can’t be included in other media.

Components of a topic microsite

You can find articles and other information from this page about how to create and maintain a topic microsite that will build traffic and generate leads.