Consulting Magazine Publishes Third Bloom Group Article

Consulting magazine, one of the most authoritative publications covering the consulting industry, published its third Bloom Group article.  “Creating Killer White Papers,” published in Consulting's March/April 2010 print and online editions (read it here), discussed how consulting firms can markedly improve their articles and make them better lead-generators.

The article was based on the Bloom Group’s 12 years of experience in helping consulting, IT service, corporate training and development, and other professional services firms develop the content, write and market their white papers. The Bloom Group has helped leading strategy consulting (e.g., Marakon Associates), operations consulting (e.g., Kurt Salmon Associates), HR, outsourcing (e.g., Unisys and Cognizant), training (e.g., Forum Corp.) and other professional firms produce thought-leading white papers (see some of our work here).

“We are excited to publish our ideas again in Consulting magazine because it’s the best-read publication in the consulting business,” said Robert Buday, president of the Bloom Group and one of the authors of the Consulting magazine article (with Tim Parker and Rob Leavitt).

Founded in 1999, Consulting is published by Kennedy Information. The magazine’s print and online editions reach more than 60,000 management and IT consultants, including those at the top 200 firms.