Engagement Examples
In 2007, Unisys Corporation, a $5 billion IT services company, wanted to differentiate itself from its many competitors in outsourced technical support services, a brutally competitive market. Unisys wanted to find out if there were better ways in which they could provide tech support to their customers.
The March 2003 issue of the Harvard Business Review featured
the cover article, "Bottom-Feeding for Blockbuster Businesses," by
Deloitte Consulting's David Rosenblum, Doug Tomlinson and Larry Scott. The
Bloom Group helped the authors develop and place the HBR article. The
article was based on research that Deloitte conducted between 2000 and 2002 on
the topic of "business model innovation."
It’s a familiar story in the professional services industry: An
entrepreneur with a vision launches a firm focused on a specific business niche. Clients
flock to the firm because of its expertise and easy-to-work-with culture. The
firm grows quickly, enjoying double-digit growth each year.
The Bloom Group was contacted by Bob Gett and Mavis Chin, veterans of two
of the fastest-growing IT consulting and services companies of the last 15 years
(Cambridge Technology Partners and Viant). Their interest: finding a marketing
firm that could help them determine the viability of, and client needs for, consulting
and systems integration services related to open source software. 
Professional services firms have long-standing relationships with trade associations
and professional societies viewed as important to their businesses. Many see
associations as an entry point for business opportunities with member companies.
But given the non-profit status of associations, can they also be growth businesses?
Can growth strategies that work in the for-profit world apply as well to the
non-profits? 
DiamondCluster International, a $200 million global management
consulting firm, wanted to increase market awareness of its expertise
and leads for its consulting services. The firm had been getting
inconsistent results from prior initiatives, and in 2005 turned to The
Bloom Group for help with its intellectual capital development and marketing.
The Bloom Group has helped a number of professional services firms revamp their websites over the last three years. Most of them came to us after reading our study on how to organize the content of professional services websites. (See the article Subscribe to Our Newsletter
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