One of the most effective ways to establish thought leadership with clients and prospects is to publish opinion articles in the business publications that they read — particularly their online editions, which increasingly accept good quality articles from outside contributors. We have helped our clients publish many opinion articles in key business and trade publications. Below are some examples.
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We have helped clients publish many articles in the Leadership section of Forbes.com, a site that has 30 million monthly online viewers and is a great outlet for thought leaders. Read our Q&A with the editor of Forbes.com's Leadership section, Fred Allen, to learn about what he looks for in article submissions. |
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Chain Store Age is a leading publication in the retailing industry. In February 2009, we assisted two Kurt Salmon Associates consultants, Cari Bunch and Madison Riley, publish an op-ed in the magazine's online edition. Their article, "The real retail winners and losers in the recession," discussed the results of KSA's study on vertical retailers — i.e., chains that design and develop their own products. In July 2009, we helped two other KSA consultants, Peter Brown and Amy Klaris, publish another KSA op-ed in Chain Store Age, "Elevating your private-label strategy to a whole new level." |
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We helped Gershon Mader and Josh Leibner of Quantum Performance develop, write and place three opinion articles in Workforce Management magazine, one of the top publications in the human resource management field. In an op-ed titled "How Great Leadership Traits Can Squelch Employee Commitment," the authors explain how three leadership capabilities—strategic vision, supreme confidence and great communication skills—if taken to an excess can actually erode employees' commitment to their leader's strategy. In the second op-ed, "Why 'Commitment Coach' Must be in Every HR Manager's Job Description," the authors discuss why committed employees are a necessity and not a luxury today. In the third op-ed, "Are Your Executives Sabotaging Your Strategy?" Mader and Leibner explain why some of the biggest resisters to a CEO's plan can be his direct reports. |
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Based on research we conducted for Unisys on the way large companies provided internal technology support to their employees, we helped the IT services firm develop and place five articles, including this one in CIO magazine. In this 2007 article, "An Autocratic Approach to User Support Will Fail," Joe Hogan of Unisys writes about how the business of IT technical support has become so much more complex in recent years and how old approaches are no longer adequate. In particular, he cites Unisys research that shows how leading companies are prioritizing IT support levels based on users’ criticality to the business—not on their rank in the company. |
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We helped Unisys write and place another article in Industry Week magazine, a key publication for manufacturers around the world. The article, "Fix My Computer Now Or I'll Lose This Sale!" by Joe Hogan and Vincent Wells of Unisys, was published in August 2007. |
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The Financial Times is the best-read business newspaper in Europe, and its opinion pages are highly influential. In October 2003, we helped our client Synecticsworld, a consulting firm focused on corporate creativity and innovation, publish an op-ed in the FT. The article ("Five ways to kill a concept") by David Walker, then a partner at the firm, explained how many companies unintentionally derail promising new product, business and process ideas. |