Op-Eds for Business Publications

One of the most effective ways to establish thought leadership with your clients and prospects is to publish opinion articles in the business and trade publications that they read – particularly their online editions, which increasingly seek such articles.  The websites of prestigious publications such as Business Week, Forbes, Advertising Age, and CIO run opinion articles from many outside contributors these days.

Such articles can generate significant website traffic for a professional services firm.  And because it has published in a reputable publication, such articles can also strengthen a firm’s credibility on a topic.  

Over the years, The Bloom Group has helped its clients publish numerous opinion articles in key business and trade publications such as the Financial Times, Forbes.com, BusinessWeek.com, Investors Business Daily, CIO.com, Computerworld, Industry Week, HR Executive, and Workforce Management.

We help clients determine their op-ed topic, work with their experts to develop their point of view, ghostwrite the article, and pitch and place it.

Below are some examples:

	In this column for Workforce Management magazine, Gershon Mader and Josh Leibner of Quantum Performance explain how three leadership capabilities—strategic vision, supreme confidence and great communication skills—if taken to an excess can actually erode employees' commitment to their leader's strategy. Click here to read the article.
	In this 2007 article in CIO magazine, Joe Hogan of Unisys writes about how the business of IT technical support has become so much more complex in recent years and how old approaches are no longer adequate. In particular, he cites Unisys research that shows how leading companies are prioritizing IT support levels based on users’ criticality to the business—not on their rank in the company. You can read the article here.