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The Bloom Group has contibuted in various ways to bringing many successful business books to market. Here is a sample.

 

“Thoughts on Thought Leadership,” was published by The Bloom Group in 2008. It is a collection of the articles we have written over the last 10 years on how to become a thought leader and generate business from doing so. 

For “Reengineering the Corporation,” published in 1993 and authored by the late Michael Hammer and James Champy, Bob (as director of marketing for CSC Index) was instrumental in marketing the book, securing press interviews with the authors, and ghostwriting articles and op-eds for the authors and other Index consultants.  The book has sold more than 2 million copies.


“Creativity, Inc.” (published in 2003 by Harvard Business School Press) was written by two innovation consultants from Synectics Corp., the late Jeff Mauzy and Richard Harriman.  The book was regarded as a seminal book by many in creativity circles.  It was a well-researched book by two remarkable consultants who provided important insights on how a number of successful companies nurtured the ideas of their employees for dramatic increases in revenue from new products and services, new processes, and new marketing campaigns.  Bloom Group ghostwrote the book’s preface, set up press interviews and ghostwrote op-eds that helped promote the book.   Some portions of the book can be found here.

“Keeping Score” is a book about the importance and practice of supply chain measurement, written by two consultants formerly with Computer Sciences Corp. (Michael Ledyard and Dave Durtsche) and two business professors from the University of Tennessee (Karl Manrodt and James Keebler).  The book was published in 1999 by the Council of Supply Chain Management Professionals, an association of supply chain managers.  Over the last 10 years, the book has been one of CSCMP’s best sellers.  Bloom Group helped the authors develop their ideas and ghostwrote the manuscript. 

For “The Discipline of Market Leaders,” authored by Michael Treacy and Fred Wiersema and published in 1995, Bob (as director of marketing at CSC Index) helped set up press interviews with the authors while at CSC Index.  This book was also a major bestseller.

For “Double-Digit Growth,” by Michael Treacy, Bloom Group ghostwrote and placed articles to help promote the book.  One of those articles was a cover story in the July/August 2004 edition of Financial Executive magazine.  To read that article, click here.

In 2000, The Bloom Group worked with Fred Crawford (then a consultant with Ernst & Young and now CEO of consultancy AlixPartners) and Ryan Mathews on this book, which was published in 2001 and became a best seller.  Bloom Group conducted several case study interviews and ghostwrote much of the manuscript.

 

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