Bloom Group Moderates Session at CMO Event for Law Firms

On Tuesday, September 16, the Bloom Group’s Tim Parker moderated "Strategies for working successfully with the marketing and business client development teams"—a day-one session of the Chief Marketing Officers’ Forum, presented in New York City by The American Lawyer. Complementing our most recent research and white paper on the challenge of integrating marketing and business development, law firm CMO panelists discussed how to overcome the divide and to create market awareness, get meetings with prospects, maintain relationships with past clients and convert proposals into business.