The Bloom Group Article in Consulting Magazine Remains Among the Most Popular and Most Emailed
Thought leadership is high on the thoughts of consultants. For the
last 10 months, The Bloom Group's article "It's the Thought That
Counts" has been among the four most emailed and most popular articles
in Consulting Magazine's online edition.
The article, authored by Bob Buday, Bernie Thiel and Susan Buddenbaum, was
based on a 2006 Bloom Group study on the thought leadership development and marketing
practices of nearly 200 managers in North American professional services firms.
The article, which appeared in Consulting's print and online edition, can
be found here.
It was The Bloom Group's second article in Consulting. The first
article, "Out of Site," presented the results of our study on the
effectiveness of websites of 80 large professional services firms (law,
consulting, IT services and accounting). That article was published in Consulting in July 2006. For several months, it was also among the online edition's four most emailed and most popular articles.
The article can
be found here.
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