The Bloom Group Blog

For people who have read our writings over the last decade, it may seem like we publish only long, serious articles on thought leadership marketing.  That is no longer the case (although we still publish long articles).  

Bloom Group principals Bob Buday and Tim Parker now blog their thoughts frequently.  You can read and comment on them by clicking the links below:

Jump-Starting the Lead Stream

We know many professional firms whose lead streams remain soft.   And they are worried (as they should be) because they realize thought leadership marketing is not a lead-generating spigot that can be turned on or off.  Developing a compelling, research-based point of view on any topic can take many months.  Marketing that POV can take many more months – i.e., securing good conference speaking opportunities, getting an article in a prestigious management journal, writing and placing shorter opinion articles in well-read publications, and the like. 

So what do you do?  More

It’s the Content, Stupid

It’s easy to get caught up in the social media hysteria and believe everything you learned about marketing is obsolete.  We heard a similar line a decade ago, when e-commerce and e-everything were going to Amazon every bricks-and-mortar business out of business.  I think Wal-Mart is still in business, last time I checked.  And Barnes & Noble.  And CBS, Disney and HBO. And many other old-school "dinosaurs" that "just don't get it."

While we believe the practice of marketing is fundamentally changing because of the Internet, we know some practices will never change because they are at the core of what motivates a buyer to buy.  And one of them is the need for a compelling reason, clearly communicated.  More

Is Social Media Making Us Anti-Social?

This is a question posted by Ian Mavorah in the LinkedIn Marketing Executives Group a week ago  which has generated a lively discussion. There are plenty of people who think that social media are making us anti-social. I don't. Here's why. 

It seems pretty clear to me that social media mostly complement face-to-face interaction. My teenage kids of course use it all the time, but as an adjunct to their normal social lives. Conversations at school can continue into the evening with lots of people at once. Arrangements can be made for the next day and so on. More