“Out of Site” (Consulting Magazine)

By Edwin Hastings and Robert Buday

In a 2006 study of the websites of the 80 largest professional services firms (consulting, IT services, law and accounting), Ed Hastings and Bob Buday found that many of these firms did not organize their websites in a way that enabled prospective clients to quickly determine whether they had the expertise they were seeking.  The authors explain how to design and structure professional services websites from the “client in” rather than the “consulting firm” out.  Read the article here.