“It’s the Thought That Counts” (Consulting Magazine)

By Robert Buday, Bernie Thiel and Susan Buddenbaum

Knowing that "thought leadership” can boost revenue and market awareness, consultancies and other professional services firms are working hard to improve the intellectual capital in their marketing programs, a Bloom Group study found in 2006. The authors of the study explain what consulting firms can do to improve the content of their thought leadership marketing programs, as well as how to organize their marketing campaigns. Read the article here.