Bloom Group Publishes Book on Attaining Thought Leadership

We are delighted to announce the new book we have published on the topic of thought leadership marketing. The book is a compendium of articles The Bloom Group has written since 1998 as consultants and marketers for professional services firms.

Thoughts on Thought Leadership—Insights on Creating Demand for Professional Services discusses our approaches to helping professional services firms attain thought leadership. We illustrate our articles with case study examples from thought leadership marketing we have done for clients, and our extensive research.

Whether you work in a management consulting, IT services, law, training and development, accounting or other professional firm, we believe you’ll find these articles relevant. Within your firm, the articles will connect with a variety of people who are responsible for growing the business: CEOs/managing partners, practice/service heads, and heads of marketing, sales/business development, service development and delivery.

If you want to get your colleagues "on the same page" about thought leadership, this book will help. To order it, go to this page on Amazon.com.