Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Thoughts On Thought Leadership

The Bloom Group has researched and published on the topic of thought leadership since 1998. From this page you can access reams of material on every aspect of the topic, from strategy, through research and development, to marketing.

What Clients Say...

Robert Sher is founder and president of CEO to CEO, a San Francisco Bay-area consulting firm. Rob’s marketing activities, though extensive, were not generating enough leads.  In this video Rob talks about how we helped him become a recognized thought leader.

Welcome to The Bloom Group

Thought Leadership

We help professional services and other B2B firms become recognized as thought leaders on the issues they want to own in the marketplace. We help them do three things: establish an effective thought leadership strategy; develop exceptional content (by codifying field experience and conducting best-practice research); and place their content where their target customers will read it (e.g., Harvard Business ReviewForbesSloan Management Review and Financial Times).

 

In doing so, our clients become regarded as go-to firms and position themselves to command a premium versus their competitors. 

New AMCF/Bloom Group Seminar: Getting Your Articles and Books Published in the Right Places

In the consulting industry, every firm wants to its articles to appear in top-tier management publications such as Harvard Business Review and its books to be published by brand-name imprints. Everyone knows that getting published in these venues can generate worldwide recognition for a consulting firm and open doors in many high places.

Ah, if it were only that easy. For every submission accepted by HBR, Forbes, Sloan Management Review and similarly important business publications, scores are rejected. Getting a book publisher to say yes to a proposal faces equally long odds.

At this Sept. 26 seminar in Cambridge, Mass., editors from the Harvard Business Review, Forbes, McGraw-Hill and other magazine and book publishers will discuss what they look for in articles and book proposals. The seminar is titled “Publishing in the Right Places.”

Bloom Group will moderate the discussion and panels. For more information, click here

 

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Recent Articles

Getting the structure of a thought leadership piece right can consume a lot of time and effort if you don’t begin with a framework or template. Here is our seven-step framework, the major sections and their approximate proportions.

You'd think consultants would embrace ghostwriters. Ghostwriters can help them to publish more often in less time, with less effort. Internal marketers, who know thought leadership builds business, are all for it. But many consultants are averse to using ghosts. Why? Well, we asked several, and we also asked for their ideas on how to fix the sometimes dysfunctional ghost-client ...

Harvard Business Review is inarguably the most prestigious management journal in the U.S., and to many people it seems a well-defended castle. We recently sat down with HBR editor-in-chief Adi Ignatius to find out what changes he has wrought at HBR and why, what he’s got up his sleeve for the future, and how one might scale those battlements.

Over the last 18 years, talent consultant Sara Noble has placed hundreds of thought leadership professionals, at dozens of top-tier strategy consulting firms and other organizations worldwide. Bloom Group recently interviewed Noble about how companies can recruit the right thought leadership professionals, create a productive working environment, and keep them engaged and happy. 

Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?

Consulting firms are no doubt much more “social” than they used to be on the Web. But what is social media getting them? According to the latest survey that we conducted with the Association of Management Consulting Firms and ResearchNow, by itself, apparently not much.

This 2013 survey of 50 consulting firms by the Bloom Group and the Association of Management Consulting Firms (AMCF) explains what the consulting firms that generate the most leads from their online content do differently than the others. 

 

The growing number of online news sources has re-shaped traditional print publications and how news is gathered and published. One venerable business magazine, Forbes, has created a highly successful online version, Forbes.com, which includes articles from outside contributors in hundreds of business specialties. Over the last two years, the online magazine has...

Following the footsteps of professional services firms, companies in amny other sectors have recognized the power of seminal ideas that create order out of chaos, and are flooding the marketplace with their insights. This article explains how to make sure that those insights are good enough to capture the attention of prospects.

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