Thought Leadership Marketing

 

Thought Leadership Marketing


Since its inception in 1998, The Bloom Group has had a singular focus: accelerating the growth of professional services firms through thought leadership marketing. 

We help companies create, codify and market their expertise so they can demonstrate their value and superiority to their customers. 

Featured below are some of the most recent posts and articles on the site. This selection changes regularly; to stay up to date you can subscribe to the RSS feed via the logo at the foot of the page.

Reengineering the White Paper - Part 1
12/05/2009

By Robert Buday, Tim Parker and Rob Leavitt

Why the first step in creating powerful white papers is one that is typically overlooked; creating a compelling point of view. Read here.

How Booz & Company Develops and Markets Consulting Concepts
11/17/2009

Thomas A. Stewart and Art Kleiner direct thought leadership development and marketing at Booz & Company. The Bloom Group interviewed Stewart and Kleiner to explore how they manage the tasks of developing, codifying and marketing the intellectual capital of Booz consultants. Read here.

Identity and Expertise: Twin Engines to Power You through the Downturn
07/05/2009

By Tony Tiernan and Robert Buday

Professional firms often struggle with who they truly are and proving their expertise. Here's how to address both issues. Read here.

Quality Content Generates Business
04/30/2009

By Tim Parker

Ranking high in search engines results is increasingly important to professional services firms. This article explains how to get higher rankings with quality content. Read it here.

Content Discontent: Turning Around a Thought Leadership Program
04/30/2009

By Robert Buday

Many professional firms are unhappy with thought leadership marketing programs that aren’t delivering many good leads. This article explains how to turn around a program that is falling short. Read here.

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