Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

The late comedian's self-deprecating jokes were hilarious. But thought leadership marketers who feel their content "gets no respect" should think differently.

And how it will give you the impact you really want

Many people think it’s writing a book that will make them a star. That’s no longer true. Today, you must pave the road to stardom before you write a book. Here's how. 

Popular Blog Posts

Why a healthy dose of skepticism is always a good thing.

Thought leadership content and content marketing are not the same thing.

If no one can understand you, you must be really smart. Right?

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

Thought leadership marketing requires great content; why our quality are not too demanding.

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

Seven data points that illustrate the state of thought leadership marketing and current challenges.

Before you begin to develop thought leadership content, it’s important to get the topic right.

From content creation tips to editorial governance best practices to book proposals and more.