Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Thoughts On Thought Leadership

The Bloom Group has researched and published on the topic of thought leadership since 1998. From this page you can access reams of material on every aspect of the topic, from strategy, through research and development, to marketing.

What Clients Say...

Robert Sher is founder and president of CEO to CEO, a San Francisco Bay-area consulting firm. Rob’s marketing activities, though extensive, were not generating enough leads.  In this video Rob talks about how we helped him become a recognized thought leader.

Welcome to The Bloom Group

Thought Leadership Services

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences.

Our clients turn their expertise into recognition and revenue.

October Seminar: The Best in TL Marketing Practices

Since 2006, Bloom Group has published in-depth research on best practices in thought leadership marketing. Join us as we present the results of our latest study, conducted with our research partner the Association of Management Consulting Firms (AMCF), at an October 15 seminar in San Francisco devoted to thought leadership marketing.

The seminar, “Pulling Ahead in the Thought Leadership Arms Race,” will present research on:

  • Creating a sound thought leadership strategy
  • Developing exceptional content and the optimal marketing mix
  • Displaying thought leadership content powerfully on consulting websites

Register now


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Recent Blog Posts

It's not good when thought leaders crib from the Hogwarts syllabus.

Avoid these missteps as you work to establish yourself as an authority -- or risk irritating the people you wish to impress. 

You can catch more flies with honey than vinegar

Help is on the way for marketers who want to track thought leadership ROI: the sales force.

Colloquial, or conversational, writing gets a bad rap from some business writers and editors. Thought leaders should sound real.

They’ll start paying attention only after you pinpoint their pain.

Why it makes more sense to pay suppliers quickly than slowly.

Delve into data points that illustrate the state of thought leadership marketing and current challenges.

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