Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Thoughts On Thought Leadership

The Bloom Group has researched and published on the topic of thought leadership since 1998. From this page you can access reams of material on every aspect of the topic, from strategy, through research and development, to marketing.

What Clients Say...

Robert Sher is founder and president of CEO to CEO, a San Francisco Bay-area consulting firm. Rob’s marketing activities, though extensive, were not generating enough leads.  In this video Rob talks about how we helped him become a recognized thought leader.

The State of Online Publishing in the Consulting Industry

This 2013 survey of 50 consulting firms by the Bloom Group and the Association of Management Consulting Firms (AMCF) explains what the consulting firms that generate the most leads from their online content do differently than the others. 

 

Best Practitioners Offer Four Best Practices for Thought Leadership

Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?

Welcome to The Bloom Group

Thought Leadership

We help professional services and other B2B firms become recognized as thought leaders on the issues they want to own in the marketplace. We help them do three things: establish an effective thought leadership strategy; develop exceptional content (by codifying field experience and conducting best-practice research); and place their content where their target customers will read it (e.g., Harvard Business ReviewForbesSloan Management Review and Financial Times).

 

In doing so, our clients become regarded as go-to firms and position themselves to command a premium versus their competitors. 

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Recent Articles

Harvard Business Review is inarguably the most prestigious management journal in the U.S., and to many people it seems a well-defended castle. We recently sat down with HBR editor-in-chief Adi Ignatius to find out what changes he has wrought at HBR and why, what he’s got up his sleeve for the future, and how one might scale those battlements.

A conversation with Christopher Koch, an Editorial Director at SAP, on the challenges and opportunities, ups and downs, and nuts and bolts of creating a thought leadership practice at the world’s largest business software company.

Over the last 18 years, talent consultant Sara Noble has placed hundreds of thought leadership professionals, at dozens of top-tier strategy consulting firms and other organizations worldwide. Bloom Group recently interviewed Noble about how companies can recruit the right thought leadership professionals, create a productive working environment, and keep them engaged and happy. 

Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?

Consulting firms are no doubt much more “social” than they used to be on the Web. But what is social media getting them? According to the latest survey that we conducted with the Association of Management Consulting Firms and ResearchNow, by itself, apparently not much.

This 2013 survey of 50 consulting firms by the Bloom Group and the Association of Management Consulting Firms (AMCF) explains what the consulting firms that generate the most leads from their online content do differently than the others. 

 

The growing number of online news sources has re-shaped traditional print publications and how news is gathered and published. One venerable business magazine, Forbes, has created a highly successful online version, Forbes.com, which includes articles from outside contributors in hundreds of business specialties. Over the last two years, the online magazine has...

B2B companies vary tremendously in the ability to gain recognition for their expertise. Many firms with deeper and more differentiated expertise are not nearly as well known as certain competitors. In this article, we present a framework for assessing a firm’s capabilities for becoming thought leaders – an evolutionary timeline with five phases.

Following the footsteps of professional services firms, companies in amny other sectors have recognized the power of seminal ideas that create order out of chaos, and are flooding the marketplace with their insights. This article explains how to make sure that those insights are good enough to capture the attention of prospects.

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