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Thought Leadership

We help professional services and other B2B firms become recognized as thought leaders on the issues they want to own in the marketplace. We help them do three things: establish an effective thought leadership strategy; develop exceptional content (by codifying field experience and conducting best-practice research); and place their content where their target customers will read it (e.g., Harvard Business Review, Forbes, Sloan Management Review and Financial Times).

In doing so, our clients become regarded as go-to firms and position themselves to command a premium versus their competitors. 

 

 

Recent Articles

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The State of Online Publishing in the Consulting Industry: A 2013 Bloom Group/AMCF Research Report
As consulting firms move the majority of their thought leadership content online, many cling to a publishing model that's a relic of the print era: hosting a monologue rather than a dialogue with the online viewers of their content. That's what a 2013 survey by the Bloom Group and the Association of Management Consulting Firms (AMCF) of 50 consulting firms shows. This report explores the...
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Surviving the Toxic Tweet: Deloitte's Strategies for Protecting a Brand
In an age when bad news and controversy can spread quickly online and taint a venerated brand, organizations need strategies to protect themselves. Bloom Group Partner Tim Parker recently spoke with a thought leader on this topic: Jonathan Copulsky, a Principal at Deloitte Consulting, LLP.
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How Consulting Firms are Making Their Marketing More Sociable: A 2012 Research Report
Our latest study shows that the consulting world has now embraced social media as a way to market its expertise, build rapport with existing clients and draw new ones into the fold.  But many of social media’s most potent tools remain untouched.
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The Success of Forbes.com's New Publishing Model: Checking in With Leadership Editor Fred Allen
The growing number of online news sources has re-shaped traditional print publications and how news is gathered and published. One venerable business magazine, Forbes, has created a highly successful online version, Forbes.com, which includes articles from outside contributors in hundreds of business specialties. Over the last two years, the online magazine has totally changed how it sources its...
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Moving Your Firm up the Thought Leadership Evolutionary Chart
B2B companies vary tremendously in the ability to gain recognition for their expertise. Many firms with deeper and more differentiated expertise are not nearly as well known as certain competitors. In this article, we present a framework for assessing a firm’s capabilities for becoming thought leaders – an evolutionary timeline with five phases.
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Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital
Professional services firms, recognizing the power of seminal ideas that create order out of chaotic issues, are flooding the marketplace with their insights. This article explains how to make sure that those insights are good enough to capture the attention of prospects.
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