For professional services and other B2B firms
We turn expertise into recognition and revenue.
Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences.
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The late comedian's self-deprecating jokes were hilarious. But thought leadership marketers who feel their content "gets no respect" should think differently.
And how it will give you the impact you really want
Fear is a powerful motivator.
Many people think it’s writing a book that will make them a star. That’s no longer true. Today, you must pave the road to stardom before you write a book. Here's how.
Why a healthy dose of skepticism is always a good thing.
Thought leadership content and content marketing are not the same thing.
Thought leadership marketing requires great content; why our quality are not too demanding.
Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.
Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse.
Seven data points that illustrate the state of thought leadership marketing and current challenges.
If no one can understand you, you must be really smart. Right?
You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.
Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case.
The most important information in case examples is often the hardest to get. Here's why it pays off to dig deep.
You don't want to have an ending like King Kong's.
Why rapid growth for professional firms under $25 million in revenue must begin with service focus, not thought leadership.