Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Thoughts On Thought Leadership

The Bloom Group has researched and published on the topic of thought leadership since 1998. From this page you can access reams of material on every aspect of the topic, from strategy, through research and development, to marketing.

What Clients Say...

Robert Sher is founder and president of CEO to CEO, a San Francisco Bay-area consulting firm. Rob’s marketing activities, though extensive, were not generating enough leads.  In this video Rob talks about how we helped him become a recognized thought leader.

Welcome to The Bloom Group

Thought Leadership Services

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences.

Our clients turn their expertise into recognition and revenue.

June Seminar: The Best in TL Marketing Practices

Since 2006, Bloom Group has published in-depth research on best practices in thought leadership marketing. We will present the results of our latest study, conducted with our research partner the Association of Management Consulting Firms (AMCF), at a June 16 seminar in New York City devoted to thought leadership marketing.

The seminar, “Pulling Ahead in the Thought Leadership Arms Race,” will present research on:

  • Creating a sound thought leadership strategy
  • Developing exceptional content and the optimal marketing mix
  • Displaying thought leadership content powerfully on consulting websites

Register

 

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Recent Blog Posts

Editors are not from Mars. Follow these strategies for contributed content success.

Advice on thought leadership from a 900-year-old Jedi Master.

How content editors can bridge the language gap with graphic designers.

"The Interview" may be funny; cyber-war is not.

You won't become a thought leader by writing about innovation.

You could buy another tie or scarf. But what does your thought leader really need?

For many, the trough of disillusionment looms.

Age may not wither beauty, but it can be hell on thought leadership.

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