With unprecedented competition and clients who are more demanding than ever, B2B companies must go to great lengths today to demonstrate unique and proven expertise – i.e., to show they are the “thought leaders” in their domain. Well-crafted and well-executed thought leadership marketing programs can make these firms magnets for clients.
Since 1998, The Bloom Group has helped dozens of management consulting, IT service and other B2B companies increase revenue by becoming recognized as thought leaders on a wide range of issues. We have worked with their subject-matter experts to develop, capture and publish their ideas in prestigious management journals such as Harvard Business Review and Sloan Management Review; design and conduct research studies that generate substantial market interest; create white papers that make the phone ring; develop and place opinion articles in influential business and industry publications such as the Financial Times, Bloomberg BusinessWeek and Forbes; produce or market highly acclaimed books; orchestrate highly effective marketing campaigns that quickly bring ideas to market; and assess and improve their own thought leadership content development and marketing capabilities.
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This short video explains why good content is critical to B2B thought leadership marketing.